Address: 11420 SANTA MONICA BLVD No. 252221, Los Angeles, CA 90025
As a 100% black owned apparel brand, our guiding principle is singular:
Build A Narrative That Uplifts
Every design we produce is made in the spirit of empowerment and celebration of black culture. If it doesn’t UPLIFT or CELEBRATE the culture that we love, we don’t print. Point. Blank. Period. And what better vehicle than the items we wear everyday to blast out our truth. To send forth the message that though our scars are real, the whole of our magnificently melanated skin is strong and mighty and beautiful and proud.
There’s an African proverb that reads, “Until the lion has his own storyteller the hunter will always have the best stories.” It’s our goal to provide willing storytellers like you with affordable, black owned apparel and goods that make a statement and celebrate black culture whenever and wherever you are.
Black culture enthusiast looking to celebrate black history and culture through affordable fashion.